DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign

Published 03-13-23

Submitted by DICK’S Sporting Goods

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH, March 13, 2023 /CSRwire/ – DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded.

“Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

  • A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
  • Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights
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NFL Week 2 Power Rankings: Chiefs rise to No. 2 while Super Bowl teams fall, but don’t overreact to wild start

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We’ve had one week of the NFL season and let’s just say it’s already nuts.

The San Francisco 49ers, considered a possible Super Bowl team, lost on the road to the Chicago Bears, who are far from it. 

The Houston Texans and Indianapolis Colts tied in a game that the Texans actually dominated.

The Cincinnati Bengals lost a game in overtime to the Pittsburgh Steelers thanks to a blocked extra point on the final play in regulation, a game that started with Joe Burrow looking awful.

The New Orleans Saints needed a late kick to rally to beat the Atlanta Falcons as their supposedly dominant defense sure didn’t look that way in that game.

It was just a weird open to the season. The only two constants were the dominance shown by the Buffalo Bills and the Kansas City Chiefs. They both opened on the road with statement victories that featured high-flying offenses with their star passers putting on impressive shows.

The Bills remain in the top spot of my Power Rankings, with the Chiefs now in the second spot. Just remember, though, it’s just one week for all 32 teams. That means overreactions all this week leading into the second week.

Such as: 

The Packers are done.

The Patriots can’t score.

The Eagles are going to the Super Bowl.

Maybe one or two of those will be true, but not yet. It’s way too early. We can’t get a true gauge on this league until October. We really won’t know the true contenders until November, when separation really begins. 

So take that into account when reading these Power Rankings. Just because a team pulled off an upset doesn’t mean they should shoot up 10 spots. Let it play out for a bit.

The Bears won’t finish with a better

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Forget about about weights and use this 30-moment exercise routine to establish power all more than

It can be considerably also straightforward for us to construct up a financial institution of excuses as to why we can’t perform out, this kind of as not getting the proper gear or having enough time to do a complete work out. On the other hand, in some cases all you want is a resistance band and as minimal as 30 minutes to in good shape in a fantastic human body pump to your day.

Really don’t forget about, even tiny points like excellent audio can entirely improve your commitment and need to do the job out. Quite a few people today swear by donning a pair of the greatest exercise routine earbuds roundup to preserve them motivated while doing the job out. 

Once you’ve got altered into your activewear and got some very good beats playing in your ears, you just need to have to get your hands on a very long resistance band to work with. Thankfully, you are going to discover our guide to some of the best resistance bands has longer selections available and, even much better, these exercise session bands are some of the most very affordable exercise routine tools you can get.

Physical fitness teacher, Julia Reppel (opens in new tab), will manual you through each and every training displaying you how to target muscle groups in your higher human body, core, and lower human body making use of just a person resistance band. There are 3 concentrations to decide on from per training. If you uncover 1 move noticeably more difficult just decide on the stage with fewer repetitions and continue to aim on maintaining superior type.

This is an EMOM (just about every minute on the minute) type of exercise routine so if you aren’t guaranteed what stage to go for

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NFL Power Rankings: Broncos, Ravens, Chargers among big risers post-draft, Rams stay No. 1, new team in cellar

Aside from a few veteran moves here and there, most NFL teams have a good idea of who they will be bringing to training camp. That means with free agency and the 2022 NFL Draft behind us, it’s time for another batch of my Power Rankings.

I bet you can’t wait.

I always keep the defending Super Bowl champions in the top spot until the regular season kicks off, so the Los Angeles Rams stay there. There is no reason to believe they can’t be in the mix to win it all again. 

They will once again be a talented team loaded with stars, but general manager Les Snead also knows how to supplement his roster with young players who can contribute. That won’t change, which is why the Rams remain in the top spot.

Some teams have moved up in these Power Rankings after impressive offseasons, while others have fallen off because they haven’t kept up. The NFL formula seems to be about going for it now, which is the formula the Rams used to win a Super Bowl last year.

In a league of copycats, that seems to be catching on. That’s why the offseason has been wild with a ton of big-name trades that have kept the interest at an all-time high.

The top team from the AFC in these rankings is the Buffalo Bills. I think they were the best team at the end of last season and would have won it all, were it not for those horribly-played 13 seconds at the end of the playoff loss to the Chiefs.

The Bills have done a nice job of filling in some key spots this offseason, but made a big splash adding pass rusher Von Miller. Sacking the quarterback late in games won’t be an issue

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Novice Kettlebell Exercise for Power and Endurance

If you’ve at any time stepped foot at a health club, you’ve got possibly noticed a person undertaking a kettlebell swing. Even even though kettlebells are take into consideration a standard “will have to” in pretty much each body weight home, the functional instrument usually receives confined to a handful of moves. And that’s a shame, due to the fact according to Alexandra Sweeney, NASM, a trainer with JAXJOX, the bell-shaped instrument is a person of the most multipurpose weights the gymnasium has to offer. So if you might be looking for a newbie kettlebell work out that will pave a basis for a lifelong relationship with this multitasking software. Look at out dumbbells.

According to Sweeney, kettlebells are a great addition to your power coaching toolkit simply because they can be used to isolate precise muscle teams or your whole entire body. “Kettlebells are great for total physique conditioning , indicating that so several kettlebell routines use your total physique,” she claims. Furthermore, though dumbbell physical exercises tend to be static, kettlebell movements are typically dynamic, demanding your overall body in new and one of a kind techniques. “Kettlebell routines also do a fantastic task of combining power and cardio. The means to swing and incorporate other explosive, strong movements—such as cleans and snatches—makes the kettlebell stand out from dumbbells and barbells,” adds Sweeney.

An additional significant reward of kettlebell is simply that they’re much easier to keep than dumbbells. The rounded form of the kettlebell makes it possible for you to distribute pounds extra very easily in your palms, which makes a large change as you start to select up higher and better weights.  For instance: Think about performing a squat when holding a hefty dumbbell at your chest versus holding a kettlebell. The

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NBA Power Rankings: Suns keep dominating; Anthony Davis’ return gives Lakers hope; Cavs taking league by storm


1


Suns

Ho hum, another week, another four wins for the Suns, who have now rattled off eight in a row. The win over the surging Mavs was impressive, and Phoenix played all week without big man Deandre Ayton, as Bismack Biyombo, JaVale McGee and Jalen Smith filled in the center minutes. This team really does seem to be plug and play, and with Devin Booker and Chris Paul at the peak of their powers, they are incredibly difficult to beat. — 41-9
2


Cavaliers

Holy moly, Cleveland just keeps on rolling. Lauri Markkanen went down with an ankle injury and Jarrett Allen missed a game this week — pfft, so what? Three more victories for the Cavs, including a statement win over the Bucks on Wednesday. Kevin Love stepped up with Markkanen and Allen out, putting up 22.5 points and 10 rebounds on 11-for-21 3-point shooting over the last two games. Darius Garland averaged 18.3 points and 10.3 assists in three games, while Evan Mobley added 15.3 points and 12 rebounds. The Cavs are a game and a half out of FIRST PLACE in the Eastern Conference. Let that sink in. 4 31-20
3


Heat

Jimmy Butler inexplicably missed an alley-oop layup in the final 20 seconds and then clanked a potential game-winning 3-pointer in the Heat’s loss to the Hawks to start the week, but they bounced back to beat the Lakers and Knicks. Miami played all week without Kyle Lowry, who’s out for personal reasons, which allowed Gabe Vincent to step in and average 11 points and 6.7 assists per game on 41 percent 3-point shooting. Speaking of 3-point shooting, Duncan Robinson caught fire this week, going 18 for 32 from long distance en route to 23 points per game. 1 32-20
4


Warriors

After beginning the
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