Tag: NIKE

DICK’S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of “Sports Change Lives” Campaign

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Carmelo Anthony, Sabrina Ionescu & Mike Trout among Nike and Jordan Brand stars featured; Each athlete will nominate a youth sports organization for a $75,000 “75for75” Sports Matter Grant; Exclusive, behind-the-scenes content available to connected DICK’S Scorecard and Nike Membership accounts

PITTSBURGH, June 6, 2023 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) revealed the second creative expression of their “Sports Change Lives” campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber.  Following the March unveiling of DICK’S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.

Courts Change Character: How Sports Changed Carmelo Anthony’s Life

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140958-dicks-sporting-goods-nike-athletes/

Featured in the campaign are:

  • A’Ja Wilson – WNBA Forward, 2022 WNBA Champion, two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National Champion.
  • Alex Morgan – USWNT Soccer player, two-time FIFA Women’s World Cup champion and Olympic gold medalist.
  • Athing Mu – Track and field athlete, Olympic gold medalist and world U20 record holder.
  • Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA’s all-time scoring list, three-time Olympic gold medalist and NCAA champion.
  • Davante Adams – NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
  • DJ Wagner – Collegiate Basketball player and #1 ranked high school basketball player in the class of 2023.
  • Mike Trout – MLB Center Fielder, three-time American League MVP, ten-time MLB All-Star and seven-time Silver Slugger award winner.
  • Najee Harris – NFL Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American and Doak Walker Award winner.
  • Sabrina Ionescu –
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App State Athletics Indicators 3-Year Offer with Nike, BSN Sports activities

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Application State Athletics has entered into a three-12 months arrangement with Nike and BSN Sports activities. As component of this agreement, Nike will go on to serve as the formal attire, footwear and uniform service provider of the Mountaineers, with BSN Sports serving as the formal devices company.

Nike’s elevated expense demonstrates a determination to Application State’s growing model. The partnership, which began in 2007, has authorized Mountaineer university student-athletes to maximize their overall performance equally in-activity and in practice with top-of-the-line apparel that is not only optimized for peak overall performance, but also functions wonderful glance and comfort.

These two excellent brand names are now integrating BSN Sporting activities, a primary marketer, company and distributor of sporting products attire and equipment which will serve as the Mountaineers’ chosen embellisher by supplying intense savings and direct-to-consumer distribution for Application Point out. This addition will streamline efficiency and give enhanced product or service choices for App Condition university student-athletes and coaches.

“The Application Condition manufacturer has hardly ever been more powerful,” said Director of Athletics Doug Gillin. “By partnering with Nike and BSN Sports, Application State college student-athletes advantage from the finest uniforms and equipment in the sporting activities market. We are delighted to align our escalating national manufacturer with the globally leader in sporting activities clothing.”

Monthly bill Stote, Senior Vice President of BSN Sporting activities Collegiate Select Software mentioned, “This arrangement involving Appalachian State College, BSN Sports activities and NIKE will increase great worth and focused assistance to the encounter of the coaches, university student-athletes and administrators included with App Condition Athletics. Our group is thrilled to offer the Mountaineers program, coaches and teams with the ideal probable support, unparalleled obtain to sports gear and leading apparel, and branding assets to keep on expanding Application State’s popular athletic manufacturer

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71 Best Cyber Monday Fitness Deals 2021: Lululemon, Nike, Amazon, Peloton, SoulCycle

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If you thought the sales were over, news flash: You have just a few more hours to shop the best Cyber Monday fitness deals of 2021. Whether you started working out from home this year and discovered that you love it, or you you scrambled back to the gym as soon as it reopened, make moves ASAP to snatch up these Cyber Monday savings on home gym equipment and activewear. If you’re shopping for holiday gifts, checking out early is a good call, as there are widespread shipping delays due to the global supply chain crisis.

Our eyes are peeled for last-minute discounts on pricey treadmills, exercise bikes, rowing machines, and other cardio equipment, but we’re also on the lookout for weights, yoga mats, on-demand exercise subscriptions, and running shoes. Big-name retailers like Amazon, Therabody, and Hydrow, plus smaller companies like CLMBR and Barre3 haven’t disappointed. If you’re not adding these to your cart to spare your wallet, then at least do it for your health. We’ll be updating this page regularly until the eleventh hour, so be sure to bookmark it!

Though the retailer uses Black Friday for its Opt Outside campaign, REI is back today with a killer selection of Cyber Monday savings. Take advantage of 40% off select Patagonia products, 25% off TriggerPoint post-workout recovery tools, 25% select Arc’teryx items, and more.

Trigger Point Performance GRID Foam Roller

Patagonia Micro Puff Insulated Hoodie

Target’s slew of Cyber Week deals span multiple categories, but the discounts on fitness equipment shouldn’t be overlooked. The retail giant is currently running markdowns on exercise bikes from major manufacturers like Schwinn and Bowflex, plus workout-ready headphones from Beats and under-the-desk treadmills.

Costway 1HP Under-Desk Walking Treadmill

Powerbeats Pro Wireless Earphones

Gaiam Cork and TPE Yoga Floor Mat

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Nike is betting you’ll want to wear Air Jordans in the metaverse

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Trend has absent electronic. Digital style is basically the very same matter as conventional trend, but the denims and shirts you obtain are not bodily garments and you will not have on them — your avatar will.

“Digital fashion” has been all-around for a while — game titles like Fortnite offer you outfits (also identified as “skins”) for avatars to wear — but as the metaverse is getting acceptance, extra brands are seeking to monetize their merchandise by developing digital variations for consumers to get. 

In the information: Nike is among the major models completely ready to monetize the metaverse.

“Virtual worlds are a new frontier.”

Josh Gerben

In late Oct, the corporation submitted trademark apps that, if approved, would give it the special ideal to use its iconic logos and slogans on digital goods in digital worlds and environments.

“Virtual worlds are a new frontier,” Josh Gerben, the trademark lawyer who spotted the filings, informed the Wall Road Journal. “It will possibly turn into a profits stream for Nike.” 

What’s the metaverse? The metaverse is expected to be the up coming evolution of the web. 

However we never know specifically what it’ll search like, the core strategy is that we’ll use VR headsets and electronic avatars to move all-around virtual worlds the similar way we use browsers to shift amongst sites nowadays. 

All the things we do on line right now, we’ll do in the metaverse tomorrow in a extra immersive way. Instead of working with online video-chat computer software like Zoom for operate conferences, for case in point, we might don VR headsets and chat with the electronic avatars of our coworkers in digital convention rooms.

The metaverse will also give us a new way to do “real world” activities on the net. Fairly than acquiring

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All signs point to Nike walking into the metaverse

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US Open up

Photograph your digital twin rocking Nike sneakers and a track suit to a Microsoft Team assembly or Facebook’s—I signify, Meta’s—virtual rooms whilst you truly lounge on your sofa in pajamas and fuzzy socks.

That is the future Nike is imagining for alone.

On Oct. 27, Nike submitted over fifty percent a dozen emblems with the US Patent and Trademark Place of work (USPTO), such as people for its swoosh symbol and slogan “Just Do It,” that reveal designs of making and selling digital footwear and clothing.

These trademark registration apps are all “intended to protect the categories of downloadable virtual goods, namely, pc programs featuring footwear, clothing, headwear, eyewear, baggage, sporting activities bags, backpacks, sports activities products, artwork, toys, and extras for use on line and in on the web digital worlds.”

Nike trademark applications

Nike trademark applications

Nike trademark apps for the virtual entire world.

The registration will just take time. The USPTO states fresh new programs are usually assigned to analyzing attorneys 6 months from the day when they are submitted.

Nike’s metaverse positions

There is a slim chance Nike is in point trademarking its products and solutions not to make and sell them in the metaverse, but to secure them from being turned into non-fungible tokens (NFTs) by others—but its recent career listings signal normally.

In Beaverton, Oregon—where Nike is headquartered—there are 3 vacancies for “Virtual Product Designer II” in the digital item creation workforce. The job that will be pivotal “in redefining our electronic globe, ushering us into the metaverse and developing our team’s capabilities,” Nike’s occupation description suggests.

A work opening for Digital Product Designer I, Footwear, also aspect of the digital solution creation staff, also mentions the metaverse.

Nike did not reply to Quartz’s requests for responses on its

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